When most people think of New York, they think of bagels.

And while we're certainly passionate about authentic New York-style water bagels, there's another part of New York food culture that deserves just as much attention: the bakery case.

From buttery rugelach to rich babka and iconic black & white cookies, these desserts have been family favorites in New York bakeries for generations.

If you've never tried them before, here's your guide to some of the sweetest traditions you'll find at  nosh NY bagels .

Babka: The Loaf You'll Keep Coming Back For

If you've never had babka, prepare to become obsessed.

Babka is a rich, braided sweet bread that's swirled with decadent fillings before it's baked to golden perfection. It's soft, buttery, and just the right amount of indulgent.

At  nosh NY bagels , we carry a rotating selection of favorites, including:

Chocolate Babka

Cinnamon Babka

Apple Babka

Raspberry Babka

It's perfect with your morning coffee, as an afternoon pick-me-up, or as something to bring back to your vacation rental for later.

One slice rarely stays one slice.

Rugelach: Small Pastries with Big Flavor

Rugelach (pronounced ROO-guh-lah) may be bite-sized, but they're packed with flavor.

These flaky, buttery pastries are rolled around sweet fillings and baked until perfectly golden.

They're the kind of treat that's easy to share... but you'll probably want to keep a few for yourself.

Whether you're grabbing breakfast or picking up catering for the office, adding a box of rugelach is never a bad idea.

The Famous Black & White Cookie

Ask any New Yorker about black & white cookies, and chances are they'll have an opinion.

Part cake, part cookie, this oversized bakery classic is topped with vanilla icing on one half and chocolate icing on the other.

Soft, nostalgic, and instantly recognizable, it's one of New York's most iconic desserts.

If it's your first time trying one, don't overthink it.

Just take a bite that gets both flavors.

Linzer Tarts: A Bakery Classic

Linzer tarts have been bakery favorites for generations.

Made with a tender, buttery cookie and filled with sweet fruit preserves, they're finished with their signature lattice top and a light dusting of powdered sugar.

Simple.

Beautiful.

And incredibly satisfying alongside a hot cup of coffee.

More Than Just Bagels

Our bakery case changes throughout the year, but one thing never changes: everything is chosen because it reminds us of the neighborhood bakeries we grew up with.

When you walk into  nosh NY bagels , you're not just stopping for breakfast.

You're discovering a little piece of New York.

Maybe it's a slice of babka that reminds someone of Sunday mornings.

Maybe it's a black & white cookie that brings back childhood memories.

Or maybe it's your first time trying one of these classics—and the start of a new tradition.

Bringing New York to the Lowcountry

Many of our guests are thrilled to find desserts they haven't seen since leaving New York or New Jersey.

Others are trying these treats for the very first time.

That's one of our favorite parts of what we do.

Sharing authentic New York flavors with our Lowcountry neighbors and visitors, one bite at a time.

So next time you stop in for breakfast, lunch, or coffee, don't forget to take a look at the bakery case.

You might come for the bagels...

But don't be surprised if you leave with a babka, a few rugelach, a black & white cookie, and a linzer tart, too.

We won't judge.

In fact, we'd probably do the same.

Eat Greedy.